Grönroos, J: search on Z-Library

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1

Communication-in-use: customer-integrated marketing communication

Finne, Åke, Grönroos, Christian

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 1.36 MB

english, 2017

2

A Service Quality Model and its Marketing Implications

Grönroos, Christian

Journal:

European Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 542 KB

english, 1984

3

The relationship marketing process: communication, interaction, dialogue, value

Grönroos, Christian

Journal:

Journal of Business & Industrial Marketing

Year:

2004

Language:

english

File:

PDF, 322 KB

english, 2004

4

Rethinking marketing communication: From integrated marketing communication to relationship communication

Finne, Åke, Grönroos, Christian

Journal:

Journal of Marketing Communications

Year:

2009

Language:

english

File:

PDF, 159 KB

english, 2009

5

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Grönroos, Christian

Journal:

Management Decision

Year:

1994

Language:

english

File:

PDF, 142 KB

english, 1994

6

A Service‐Orientated Approach to Marketing of Services

Journal:

European Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 878 KB

english, 1978

7

Value co-creation in service logic: A critical analysis

Journal:

Marketing Theory

Year:

2011

Language:

english

File:

PDF, 316 KB

english, 2011

8

An Applied Service Marketing Theory

Grönroos, Christian

Journal:

European Journal of Marketing

Year:

1982

Language:

english

File:

PDF, 705 KB

english, 1982

9

The value concept and relationship marketing

Ravald, Annika, Grönroos, Christian

Journal:

European Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 70 KB

english, 1996

10

Service Management: A Management Focus for Service Competition

Gronroos, Christian

Journal:

International Journal of Service Industry Management

Year:

1990

File:

PDF, 557 KB

1990

11

Reforming public services: does service logic have anything to offer?

Grönroos, Christian

Journal:

Public Management Review

Year:

2018

Language:

english

File:

PDF, 1.47 MB

english, 2018

12

The perceived service quality concept – a mistake?

Grönroos, Christian

Journal:

Managing Service Quality

Year:

2001

Language:

english

File:

PDF, 233 KB

english, 2001

13

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Gronroos, Christian

Journal:

Asia-Australia Marketing Journal

Year:

1994

Language:

english

File:

PDF, 3.45 MB

english, 1994

14

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

Christian Gronroos

Journal:

Journal of Business Research

Year:

1990

Language:

english

File:

PDF, 695 KB

english, 1990

15

Service logic revisited: who creates value? And who co‐creates?

Svensson, Göran, Grönroos, Christian

Journal:

European Business Review

Year:

2008

Language:

english

File:

PDF, 100 KB

english, 2008

16

New Competition in the Service Economy: The Five Rules of Service

Grönroos, Christian

Journal:

International Journal of Operations & Production Management

Year:

1988

Language:

english

File:

PDF, 501 KB

english, 1988

17

An applied theory for marketing industrial services

Christian Grönroos

Journal:

Industrial Marketing Management

Year:

1979

Language:

english

File:

PDF, 424 KB

english, 1979

18

Service as business logic: implications for value creation and marketing

Grönroos, Christian, Ravald, Annika

Journal:

Journal of Service Management

Year:

2011

Language:

english

File:

PDF, 103 KB

english, 2011

19

Conceptualising value co-creation: A journey to the 1970s and back to the future

Grönroos, Christian

Journal:

Journal of Marketing Management

Year:

2012

Language:

english

File:

PDF, 353 KB

english, 2012

20

Defining Marketing: A Market‐Oriented Approach

Grönroos, Christian

Journal:

European Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 356 KB

english, 1989

21

A service perspective on business relationships: The value creation, interaction and marketing interface

Christian Grönroos

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 453 KB

english, 2011

22

From Scientific Management to Service Management

Grönroos, Christian

Journal:

International Journal of Service Industry Management

Year:

1994

Language:

english

File:

PDF, 70 KB

english, 1994

23

Quo Vadis, Marketing? Toward a Relationship Marketing Paradigm with Retrospective Comment by Michael J. Baker

Grönroos, Christian

Journal:

The Marketing Review

Year:

2002

Language:

english

File:

PDF, 227 KB

english, 2002

24

Service productivity: Towards a conceptualization of the transformation of inputs into economic results in services

Christian Grönroos, Katri Ojasalo

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 309 KB

english, 2004

25

Are service marketing models really used in modern practice?

Kauppinen-Räisänen, Hannele, Grönroos, Christian

Journal:

Journal of Service Management

Year:

2015

Language:

english

File:

PDF, 258 KB

english, 2015

26

The emergence of the new service marketing: Nordic School perspectives

Gummesson, Evert, Gummesson, Evert, Grönroos, Christian

Journal:

Journal of Service Management

Year:

2012

Language:

english

File:

PDF, 119 KB

english, 2012

27

Reverse use of customer data: implications for service-based business models

Saarijärvi, Hannu, Grönroos, Christian, Kuusela, Hannu

Journal:

Journal of Services Marketing

Year:

2014

Language:

english

File:

PDF, 511 KB

english, 2014

28

Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

Storbacka, Kaj, Strandvik, Tore, Grönroos, Christian

Journal:

International Journal of Service Industry Management

Year:

1994

Language:

english

File:

PDF, 74 KB

english, 1994

29

Relationship Marketing: The Strategy Continuum

Journal:

Journal of the Academy of Marketing Science

Year:

1995

File:

PDF, 619 KB

1995

30

The service revolution and its marketing implications: service logic vs service-dominant logic

Grönroos, Christian, Gummerus, Johanna

Journal:

Managing Service Quality

Year:

2014

Language:

english

File:

PDF, 346 KB

english, 2014

31

Gender-Specific Risk Factors for Intimate Partner Homicide: A Nationwide Register-Based Study

Weizmann-Henelius, G., Matti Gronroos, L., Putkonen, H., Eronen, M., Lindberg, N., Hakkanen-Nyholm, H.

Journal:

Journal of Interpersonal Violence

Year:

2012

Language:

english

File:

PDF, 287 KB

english, 2012

32

Creating a Relationship Dialogue: Communication, Interaction and Value

Grönroos, Christian

Journal:

The Marketing Review

Year:

2000

Language:

english

File:

PDF, 57 KB

english, 2000

33

Implementation of Fast and Low-Power Thermopile Readout Circuit Arrangement for Array Processors

Gronroos, Mika, Nevalainen, Tapani, Paasio, Ari

Journal:

IEEE Transactions on Circuits and Systems II: Express Briefs

Year:

2018

Language:

english

File:

PDF, 692 KB

english, 2018

34

Nature-derived microbial exposure as a novel strategy to modify immune modulation among urban dwellers

Sinkkonen, Aki, Hyoty, Heikki, Rajaniemi, Juho, Puhakka, Riikka, Gronroos, Mira, Parajuli, Anirudra, Roslund, Marja, Siter, Nathan, Nurminen, Noora, Lin, Jake, Oikarinen, Sami, Laitinen, Olli

Journal:

Journal of Biotechnology

Year:

2018

Language:

english

File:

PDF, 43 KB

english, 2018

35

Commentary: relationship marketing readiness: theoretical background and measurement directions

Grönroos, Christian

Journal:

Journal of Services Marketing

Year:

2017

Language:

english

File:

PDF, 495 KB

english, 2017

36

Designing a long range marketing strategy for services

Christian Grönroos

Journal:

Long Range Planning

Year:

1980

Language:

english

File:

PDF, 920 KB

english, 1980

37

How buyer–seller relationship orientation affects adaptation of sales processes to the buying process

Viio, Paul, Grönroos, Christian

Journal:

Industrial Marketing Management

Year:

2015

Language:

english

File:

PDF, 487 KB

english, 2015

38

Role of adrenal hormones (adrenaline and DOCA) in experimental hypertension

A. J. Aho, M. I. Linna, M. Salmivalli, M. Grönroos, M. Möttönen, R. Paul

Journal:

Research in Experimental Medicine

Year:

1985

Language:

english

File:

PDF, 991 KB

english, 1985

39

Relationship marketing: The strategy continuum

Christian Grönroos

Journal:

Journal of the Academy of Marketing Science

Year:

1995

Language:

english

File:

PDF, 429 KB

english, 1995

40

Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements

Bettis‐Outland, Harriette, Grönroos, Christian, Helle, Pekka

Journal:

Journal of Business & Industrial Marketing

Year:

2012

Language:

english

File:

PDF, 483 KB

english, 2012

41

Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic

Wetter-Edman, Katarina, Sangiorgi, Daniela, Edvardsson, Bo, Holmlid, Stefan, Grönroos, Christian, Mattelmäki, Tuuli

Journal:

Service Science

Year:

2014

Language:

english

File:

PDF, 870 KB

english, 2014

42

Christian Grönroos: I did it my way

Grönroos, Christian, Jones, Brian, Jones, Brian

Journal:

Journal of Historical Research in Marketing

Year:

2017

Language:

english

File:

PDF, 687 KB

english, 2017

43

Keynote paper From marketing mix to relationship marketing - towards a paradigm shift in marketing

Grönroos, Christian

Journal:

Management Decision

Year:

1997

Language:

english

File:

PDF, 142 KB

english, 1997

44

The hybrid consumer: exploring hybrid consumption behaviour

Ehrnrooth, Hanna, Gronroos, Christian

Journal:

Management Decision

Year:

2013

Language:

english

File:

PDF, 450 KB

english, 2013

45

Value‐driven relational marketing: From products to resources and competencies

Grönroos, Christian

Journal:

Journal of Marketing Management

Year:

1997

Language:

english

File:

PDF, 917 KB

english, 1997

46

On defining marketing: finding a new roadmap for marketing

Journal:

Marketing Theory

Year:

2006

Language:

english

File:

PDF, 163 KB

english, 2006

47

Relationship Marketing Logic

Christian Grönroos

Journal:

Asia-Australia Marketing Journal

Year:

1996

Language:

english

File:

PDF, 4.30 MB

english, 1996

48

Higher education service quality, student satisfaction and loyalty

Teeroovengadum, Viraiyan, Nunkoo, Robin, Gronroos, Christian, Kamalanabhan, T.J., Seebaluck, Ashley Keshwar

Journal:

Quality Assurance in Education

Year:

2019

File:

PDF, 340 KB

2019

49

Wish, Motivation and the Human Good in Aristotle

Grönroos, Gösta

Journal:

Year:

2015

Language:

english

File:

PDF, 10.39 MB

english, 2015

50

NOTES ON NICOMACHEAN ETHICS 1173a2–5

Grönroos, Gösta

Journal:

The Classical Quarterly

Year:

2016

Language:

english

File:

PDF, 109 KB

english, 2016

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